This year, one of our top priorities is screening for colorectal cancer. We’re sending the message that, you’re over the age of 50, it’s time to be screened, even if you don’t have symptoms.
Among cancers that affect both men and women, colorectal cancer (cancer of the colon or rectum) is the second-leading cause of cancer deaths in the United States. Every year, 140,000 Americans are diagnosed with colorectal cancer, and more than 50,000 people die from the disease. Colorectal cancer is highly preventable, but people between the ages of 50 and 75 should be screened regularly so that their doctors can look for precancerous polyps in need of removal.
This March, in an effort to raise awareness about the importance of screenings in Omaha’s Latino community, OneWorld has been reaching out on Radio Lobo, a local radio station for the Spanish-speaking community. The segment features a woman trying to convince her husband go to OneWorld for a screening, since she wants him to be around for a long time. In the end, the husband learns that the test is quick, easy and free, so he agrees to call OneWorld to set up an appointment.
By spreading the word about how easy it is to come in for a screening, we hope to bring more people through our doors to be screened. While colorectal cancer is preventable, many people in the communities we serve may not know how important screenings are, and they might be under the impression that the test is too expensive or time-consuming. Prevention is key in the fight against colorectal cancer, so we want to make sure our patients have access to necessary screening services.